I was so excited to meet Beth Vanderwalker earlier this summer through a post on Instagram. I reached out to her to introduce myself and offer my services on a collaboration project and we immediately hit it off. Beth is the owner of Simply Jane Formals, a local formalwear shop in the heart of Fort Mill, SC. They’re motto is,”Dressing the Queen in You.”
Beth shared with me how Simply Jane Formals got started during our first meeting: “Simply Jane Formals began with an idea to share dresses with other girls looking for beautiful dresses at an affordable price. My daughters came up with our name (Jane is a family name that goes back several generations) , started an Instagram, and it took off.”
We quickly planned and executed a major fashion photo shoot to showcase some of her most popular gowns for pageants and formalwear. This very quickly turned into a major production that provided us with access to a historic southern house in Downtown Fort Mill, SC. This was truly a collaborative effort with amazing models, some of which were former and current SC pageant participants, a handful of AMAZING gowns, bloggers, a makeup artist and of course me the photographer.
Here’s a rundown of everyone who helped make this an amazing summer fashion shoot:
Gowns: Beth Vanderwalker of Simply Jane Formals
Photography: Derek Johnson Photography
Hair and Makeup:
Special thanks to:
- Carissa Rogers of Carissa Rogers Photography who captured behind the scenes images and blogged about the event
- Wendy Wilken, blogger at Fort Mill Now also provide coverage during the shoot
- The Mill Mag
Enjoy these images from our super fun and glamorous shoot!